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We Are Social, currently of consumers start to lose patience after a response lasting a maximum of 30 minutes, while 42% after an hour (see the real time marketing trend). Given this new "normal" is the organizational part of managing a crisis. Procrastination can mean exponentially and rapidly increasing the level of crisis. It means that companies that traditionally operate Monday through Friday need an action plan to respond to a crisis that occurs during weekend and after-hours hours. 4. Establish a working method Given the level of contingency that accompanies a crisis, it is useful to establish in advance who will be in the "war room", as well as who will be the individuals making decisions.

By communicating directives directly to those who will respond to events in the field. Even more important becomes ensuring that all passwords of monitored social network accounts are easily accessible for the entire crisis team. It may be useful in this phase to also determine the Web Development Services level of increasing crisis assessment, starting from a state of "ignoring" any trolls, up to a state of total emergency (where it is useful to aggregate the managers or executives of the organization). It is also possible to evaluate a scale of role management in the crisis, starting from: Normal administration responses entrusted to customer service.



Customer service responses but with the guidance of a manager; Customer service responses but with the guidance of a manager with activation of a crisis monitoring state; Customer service responses but with the guidance of a manager with activation of a crisis monitoring state by creating ad hoc content (blog posts and videos); Personal response from managers and complete monitoring. 5. Build a toolkit for a social media crisis From preparing traditional press releases, to an effective set of crisis response tools, it is useful for organizations to start moving quickly to instant messaging systems.
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